Global AM Car Door Handle Leader Hushan Expands Revenue Streams for Growth

HUSHAN (7736), the world’s largest AM (aftermarket) car door handle manufacturer, hold its pre-IPO performance presentation on the 18th. The company sells nearly 10 million car door handles annually and offers more than 20,000 different product SKUs. It is also the only company worldwide to be certified under the U.S. Certified Automotive Parts Association (CAPA) 702/703 standards, which cover high-resolution automotive cameras and vehicle sensors, with over 500 developed products. Hushan’s products are sold in more than 100 countries across the Americas, Europe, and Asia, serving over 500 customers and holding a strong market leadership position in North America.

Chairman Ying-Chih Chen stated that hushan’s product portfolio includes AM car door handles, automotive cameras, and a diverse range of automotive components. In terms of revenue distribution for 2024, car door handles accounted for approximately 62%, automotive cameras for 10%, and other components—such as automotive fasteners, window regulators, plastic parts, and wiring—for around 28%. The company aims to enhance its product competitiveness through a diversified strategy. Geographically, North America is its primary revenue source, contributing about 72%, followed by Europe at 9% and other regions at 19%. With the expansion of its AM2.0 product line, revenue growth in North America is expected to continue, while markets in Latin America and other regions hold further expansion potential.

Chairman Chen further highlighted that hushan has been deeply engaged in the AM market for over 40 years, establishing strong partnerships with major global importers and distribution channels while offering a comprehensive product line to meet market demands. The company has manufacturing facilities in Taiwan, along with R&D centers in Taiwan and the U.S. Notably, it owns the world’s only CAPA 702/703 certified laboratory, enabling it to independently manage mold design and high-end camera technology. Additionally, hushan is the only company globally to co-develop certification standards for automotive cameras and ultrasonic radar with CAPA, the sole independent, non-profit organization in the U.S. dedicated to certifying automotive collision parts. By setting high technical barriers and continuously advancing ADAS (Advanced Driver Assistance Systems) component certification standards, the company is laying a solid foundation for future development.

In terms of market strategy, Hushan follows its "Beyond OE" approach, aiming to provide products of superior quality to original equipment (OE) parts. The company focuses on enhancing consumer experiences and optimizing repair processes. Through rapid development and an efficient supply chain, Hushan ensures its products remain highly competitive. In recent years, it has aggressively promoted its AM2.0 strategy, targeting the mid-to-high-end market with premium upgraded components. By leveraging diverse sales channels—including insurance companies, aftermarket repair shops, and modification retailers—the company achieves higher profit margins than both OE and traditional AM parts.

According to Allied Market Research, the global automotive aftermarket was valued at approximately $720 billion in 2023 and is projected to grow to $930 billion by 2028, with a CAGR of around 5%. Additionally, S&P Global Mobility reported that as of 2023, the average vehicle age on U.S. roads reached 12.5 years, reflecting consumers' shift toward repairs due to rising new car prices. Given that AM parts cost only 30–50% of OE parts, the increasing demand for older vehicle repairs continues to drive AM market growth.

Beyond its dominance in car door handles, Hushan is also expanding its presence in automotive cameras. Notably, shipments for the U.S. Postal Service (USPS) truck order began in September 2024, further boosting the company’s automotive camera revenue. With initial shipments receiving positive feedback from customers, the company expects a significant increase in camera shipments in 2025.

Media Contact:
Hushan – Vice Spokesperson Tzu-Ching Lai (+886 972-738-068)
Brilliant Creativity – Heng-Shih Hu (+886 952-343-528)

2025/02/18 Pre-IPO Performance Presentation